I'm incredibly excited to announce a big step in my journey as a communication and digital media expert! I've been selected as a delegate from Indonesia to participate in the Swedish Institute's Impact Pioneers Leadership Programme 2025.

This October, I'll be off to Stockholm, Sweden, to join this fantastic program. I'm looking forward to bringing my expertise in public relations, digital communication strategy, and fostering partnerships to the global stage, and learning from other leaders who are also driving positive change.

Stay tuned for more updates as I prepare for this amazing experience!

Want to know more about the program? Click here: https://apply-leadership-programmes.si.se/

I'm incredibly excited to announce the successful completion of the "Short Course on Radio & TV for Senior Techniques Management from Developing Countries", a phenomenal program facilitated by the China Broadcasting International Economic and Technical Cooperation Co., Ltd. (CBIC). This experience was truly transformative, focusing on the cutting-edge intersection of Digital Media and Artificial Intelligence (AI) in the broadcasting sector.

The two-week course (16-29 April 2025) offered an in-depth exploration of how digital technologies are fundamentally reshaping radio and television, driving rapid media development worldwide. A core component was understanding the strategic application of AI technologies to revolutionize program production, significantly enhancing both efficiency and quality. We delved into how AI can automate tasks, personalise content, and provide actionable insights, truly pushing the boundaries of what's possible in broadcasting.

Through a powerful combination of expert lectures and immersive practical exercises, we gained hands-on mastery of these essential application techniques. Beyond the theoretical, the seminar included invaluable visits to leading Chinese media institutions and industries in Beijing and Chengdu. These site visits provided unparalleled insights into their operational models, management methods, innovative content strategies, and approaches to international communication – offering a real-world perspective on AI and digital media in action.

This program has equipped me with a profound understanding of how digital media and AI are converging to create the future of broadcasting. I'm eager to apply these learnings and contribute to the evolution of our media landscape!

Want to see a glimpse of our journey?
Watch our experience here:
https://www.instagram.com/p/DJ_VXyURZAY/

Inspired to explore similar impactful programs?
I highly recommend exploring opportunities by following the Instagram account of Biro Kerja Sama Teknik Luar Negeri, Kementerian Sekretariat Negara RI: @biro_ktln or visiting their official website: ktln.setneg.go.id.

Don't miss out on these fantastic offers!

It was an honour to participate in the 5th meeting of the OECD Experts Group on Public Communication (EGPC) on September 26th and 27th, 2022. This hybrid event, held both in Paris and online, brought together over 150 government officials, experts, and stakeholders from 27 countries, all focused on a critical mission: accelerating the shift towards citizen-centred public communication and professionalizing the communication function.

As someone deeply immersed in the world of communication and digital media, I was particularly excited to contribute to the discussions. My expertise lies in leveraging digital platforms to create more accessible, engaging, and ultimately, more effective communication strategies. This event was a fantastic opportunity to see how those principles are being applied and evolved at an international level within the public sector.

The EGPC meeting delved into fascinating topics, including the vital role of communication in building public trust. This resonates strongly with my own work, where I constantly emphasize that genuine connection and transparency are key to fostering credibility, especially in the digital realm. We also explored two new OECD working papers on inclusive and innovative communication. This is an area where digital media truly shines, offering unprecedented opportunities to reach diverse audiences and tailor messages for maximum impact.

Perhaps most exciting was the progress made towards establishing an OECD international initiative for the professionalisation of the communication function (OECD Public Communication Network). This initiative aligns perfectly with my belief that communication, especially in the public sphere, needs to be treated as a specialized, strategic discipline. My experience in crafting digital narratives and managing online engagement has shown me time and again that effective communication isn't just about sharing information; it's about understanding your audience, crafting compelling messages, and utilizing the right channels to foster meaningful dialogue.

Being part of these conversations allowed me to share my perspectives on how digital media can be a powerful catalyst for citizen-centred communication. From utilizing data analytics to understand audience needs to employing interactive digital formats for better engagement, the possibilities are vast. It's about moving beyond one-way dissemination and truly creating a two-way street where citizens feel heard, understood, and actively involved.

I left the EGPC meeting feeling invigorated and even more committed to advancing the field of public communication. The insights shared and the connections made were invaluable. I believe that by embracing the full potential of digital media and strategic communication, we can truly transform how governments interact with their citizens, building stronger relationships and fostering greater trust in the process.

Click here to access the event summary document:
https://web-archive.oecd.org/2022-10-17/643462-summary-fifth-meeting-oecd-experts-group-on-public-communication.pdf